CRM & Email Marketing Executive
We are currently seeking a CRM Executive Officer to play a key role in Caudwell Children’s communications, ensuring we deliver a customer focussed approach both on and offline. You will ensure we nurture customer journeys and deliver an experience that leads to loyalty and advocacy for all customers of the charity including beneficiaries, event participants, donors and partners.
You will support the other teams in building relationships, including delivering training across the charity to embed the CRM (Raiser’s Edge) in relation to the roles and responsibilities of relevant members of staff. As such you will have excellent influencing and communication skills.
You will champion email communications, with data analysis and email and target audience segmentation a key part of your role. You will advise all departments on their email strategy and implementation. You will become a super-user of our in-house CRM system.
You will also be the first point of contact in regards to ‘trouble-shooting’ issues linked to the CRM system, which will include dealing with data protection questions across the whole span of the charity. It is essential that you are a confident and capable communicator who can engage with all roles and stakeholders within the charity and offer appropriate challenge where necessary.