CEO’s dress testament to the value of discarded clothing

CEO’s dress testament to the value of discarded clothing
CEO’s dress testament to the value of discarded clothing

CEO’s dress testament to the value of discarded clothing

The boss at one of the UK’s leading children’s charities is leading the way in responsible clothing!

Trudi Beswick, CEO at Caudwell Children, the national charity that provides practical and emotional support to disabled children and their families, stunned guests at the charity’s annual Butterfly Ball when she arrived at the glitzy bash in a flowing red ball gown.

But unbeknown to guests at the Grosvenor Hotel, in Mayfair, the dress wasn’t an exclusive, custom fitted item of haute couture, it was a discarded item that had been re-vamped by one of the charity’s supports.

Rhea Elliot-Jones met Trudi three years ago at a Ladies Lunch organised by the charity, where her events company were providing goody bags. In appreciation of the work Trudi and the charity does she offered to dress Trudi for this year’s Butterfly Ball.

“Trudi is such a special person and she gives so much too so many and never asks for anything,” explained Rhea. “I’ve been taking clothing that was left over from sales and re-designing them since I was 18.

“A number of years ago I worked with a number of fashion companies and I hated the waste I saw.

“I came up with the concept of taking unwanted and vintage clothing and vamping them up to create a sustainable brand.

“I ran the idea past Vivienne Westwood’s son, Daniel Lismore, and he was impressed with the concept.”   

Buoyed by Lismore’s comments Rhea created Transcotour under her Green Urban Living Umbrella.

She worked with Saint Martins College of Art fashion graduate Nyuszi, now a freelance fashion and costume designer, to create the dress from discarded clothing and materials and she was delighted by the results.

“I wanted to make Trudi feel appreciated,” enthused Rhea. “I hope I made her feel special, like she makes others feel.”

It has been well documented how the speed and low cost of producing fast fashion is particularly bad for the environment and Rhea’s design is the antithesis of this.

Trudi was delighted with the dress. As she explained: “It was beautiful and I couldn’t believe that it had been recycled.

“Not only that there had been no negative environmental impact, water pollution or use of toxic chemicals, it was perfect and I loved it!”

Rhea concluded: “I’m pleased that my sustainable brand has been able to create a product fit for the red carpet of the arguably the UK’s most high profile charity event.”

You can find out more about Caudwell Children’s annual Butterfly Ball here.

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