Charity launches ‘Virtual’ Colour Runner
A charity that organises a colourful, annual, running event in Staffordshire, has announced that it’s launching a ‘Virtual’ version of the run to encourage increased participation across the UK, and help the charity to celebrate its 20th Anniversary.
Caudwell Children, the national charity that provides practical and emotional support to disabled children and their families, launched Colour Runner in 2015.
Now in its sixth year the 5km, or 2km family fun run will take place in Central Forest Park in Stoke-on-Trent, on Saturday 22nd August, 2020.
Colour Runner sees participants blasted with dry, corn based paints as they make their way around the course.
This year’s event will be part of Caudwell Children’s #Team20 celebrations to mark the 20th anniversary of the charity’s foundation.
Throughout 2020 Caudwell Children is encouraging people to engage with the charity in a number of ways, like taking part in a fundraising event, volunteering for the charity, or raising awareness of the charity’s services, in order to join their #Team20.
“This is a wonderful way of extending the run across the UK,” explained Kate Sherwin from Caudwell Children. “We know that there are thousands of people in villages and towns up and down the country who can’t get to Stoke-on-Trent because it’s too far to travel, or perhaps they’re involved in a family event.
“Our new virtual run will allow participants to get involved at a time and place that is suitable for them, allowing virtual runners to enjoy all the multi-coloured fun of Colour Runner even if they’re on their honeymoon, at a wedding, or watching a Premier League football match, if you can do those things by then!”
Once participants have registered for the run they will be sent two packs of paint together with their official running number.
They then have until a week after the actual run to provide evidence that they have completed their ‘Virtual’ Colour Runner.
“Once we have received a picture or film footage from their phone, showing them in their running kit covered in paint, along with a screenshot of their route, we’ll send them their unique Colour Runner 2020 medal,” continued Kate. “It’s a must have, collectable, piece of memorabilia to commemorate your run that you’ll be able to treasure forever.”
Kate says Colour Runner is built around having fun rather than breaking record times. As she concluded: “Times aren’t recorded and participants can run, walk, hop, or skip around their 5km or 2km course at a pace suitable for them.
“It’s designed with the idea that those with wheelchairs, pushchairs or dogs can get involved so it’s suitable for the whole family.
“We’re all extremely excited about where our virtual runners will come from but you can rest assured that whether it be Lossiemouth, in the north of Scotland, Pontypridd, in south Wales, or Cirencester in the English Cotswolds, we’d love to see people painting their community red, green, yellow, pink or purple to support disabled children and celebrate Caudwell Children’s 20th Anniversary.”
Entry to the virtual 5km and 2km run or walk is £15 per person. Adults who register will be sent a free Colour Runner T-Shirt whilst children who register will receive a free pair of sunglasses to wear during their virtual run.
The charity is asking those who register for the event to set themselves a £50 fundraising target.
Caudwell Children will provide each runner with a fundraising pack, containing an A-Z of fundraising ideas, to help them smash their target.
For further information and to register for the event visit the web page here or ring 01782 433755.
PLEASE REMEMBER – Wherever you choose to run at all times please adhere to the advice from the Centre for Disease Control and Prevention on ‘social distancing’ and remain at least six feet apart from people you encounter.