Charity reduces fundraising target for RideLondon event

Charity reduces fundraising target for RideLondon event
Charity reduces fundraising target for RideLondon event

Charity reduces fundraising target for RideLondon event

Caudwell Children, the national charity that provides practical and emotional support to disabled children and their families, has announced that it has reduced its fundraising target by 30% on the limited number of charity places it has left for the Prudential RideLondon, one of the leading cycling events in the world.

With the event due to take place on Sunday 16th August, 2020, the Challenges team at the charity is urging people to use their daily exercise, as part of the coronavirus crisis, to remain active, fit and healthy by training for the event.

“It’s crucial to get exercise during what is an extremely challenging time so we’re doing whatever it takes to keep people healthy,” said Kate Sherwin from Caudwell Children. “Giving yourself a goal to aim for is really important in getting people out of the house and active.

“By reducing our fundraising target from £500 to £350, we’re hoping to encourage cyclists, of all abilities, to register for this stunning event.”

RideLondon starts from the Queen Elizabeth Olympic Park, in Stratford, and follows a route of closed roads through the capital before heading into Surrey’s stunning countryside.

With approximately 100,000 cyclists having applied for the 26,000 available places in the event, there were large numbers left disappointed when the public ballot closed in early January 2020.

Kate says that you don’t have to be an elite cyclist to enjoy the ride. As she explained: “Lots of hobbyist riders have signed up in the past to ride for Caudwell Children.

“They all comfortably finished the 100-mile route as it’s not all about leading from the front, it’s as much about taking part in one of the world’s greatest sporting events.”

This year’s event will be part of Caudwell Children’s #Team20 celebrations to mark the 20th anniversary of the charity’s foundation.

Throughout 2020 Caudwell Children is encouraging people to engage with the charity in a number of ways, like taking part in a fundraising event, volunteering for the charity, or raising awareness of the charity’s services, in order to join their #Team20.

“It’s not surprise that this event is so popular as it gives amateur cyclists the opportunity to test themselves on an Olympic course,” continued Kate. “Developed by the Mayor of London in 2013, this will be the eighth time that the event has been run and its getting bigger and better each year!

“The best action is broadcast live on TV in the UK and internationally, and is seen by an audience of millions. It’s simply an iconic event, which is why it’s so oversubscribed.

“But for a registration fee of just £25, and a commitment to raise £350 of sponsorship, you could be triumphantly crossing the finishing line, on The Mall, on the 16th August.”

The 2019 Prudential RideLondon raised £11.5 million for charity bringing the total raised for good causes to more than £77 million in the first seven years of what is arguably the world’s greatest festival of cycling.

British Olympic champion Dani Rowe, rode side by side with thousands of cyclists of all ages and abilities in last year’s event. “It was absolutely amazing, riding on such iconic roads, and safe roads, with so many fans out on the road, cheering us. I was just buzzing all the way round,” he said.

Kate was keen to stress that fundraising shouldn’t deter those who are keen to take part in the event. She said: “The Challenge Events Team will support riders in the build up to the race and will give pointers on how to go about fundraising. We will also supply cyclists with a Fundraising Pack to get them started.

“Riding for the charity is a vastly rewarding and our cause is so compelling that we find members of the public are happy to support our cyclists.

“Money raised for Caudwell Children will allow us to provide even more specialist equipment, treatments and therapies to disabled children across the UK, helping them to lead happy, active and independent lives.”

To receive an application form email: kate.sherwin@caudwellchildren.com or visit the web page here.

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