CEO Trudi with marketing director and COO

National charity continues impressive growth with experienced additions to executive board

Children’s charity, Caudwell Children, has announced two new executive appointments as it seeks to continue its growth in service delivery and fundraising.

Ashok Kalia and Viki Williams both joined the charity in March to take on the Director of Marketing & Communications and Chief Medical Officer roles respectively.

The duo both bring a wealth of experience and join the Executive Board of the charity, which in 2021 supported over 11,000 disabled and autistic children, the most in the charity’s 21-year history.

Chief Executive Officer, Trudi Beswick, commented on their arrival: “The pandemic has been extremely difficult for our staff and most of all our beneficiaries, but out of all the tragedy and hardship we have found some real silver linings which have enabled us to accelerate some of our plans and reach more families than ever before.

“We want to maintain this momentum and continue to be there when families need us most and to do that we need the skills, experience and leadership that will take Caudwell Children to the next phase of our development.

“In Ashok and Viki I know we have two highly experienced and talented leaders in their fields, I’m excited to be working with them and to see the new ideas and energy that they bring to the team.”

New Chief Medical Officer, Viki Williams, joins Caudwell Children having spent 20 years in the NHS and has held senior roles in leading private healthcare organisations. A recipient of the Queen’s Nursing Award, Viki joins the team to oversee the charity’s clinical multidisciplinary team, the CQC registered autism service and all of the charity’s service delivery.

Viki said: “I met Trudi and visited the Caudwell International Children’s Centre and was immediately blown away with both the work that had already been done by the charity and also the aspiration for continuing to grow our reach and impact on the lives of disabled children and young people.

The facilities we have here and the fantastic charity team gives us the perfect platform to continue increasing the amount of children and families that we are able to help. When the NHS is under such huge pressure it is down to charities like ours to fill the gaps and get children the support they need.”

Ashok Kalia joins Caudwell Children as Director of Marketing & Communications following a successful career working for a host of well-known brands including Rolls Royce and global engine manufacturer, Cummins Inc.

Tasked with driving awareness of the Caudwell Children brand and supporting the marketing of the charity’s many fundraising events and activities, Ashok joins the charity at an exciting time in its development.

He said: “I’ve known Trudi and some of the team for several years now and have always admired what the charity has done in the past.

I feel a great sense of responsibility and pride to be given the task of helping the charity as it continues to grow and I’m really excited to bring some of my creative ideas and experience from the commercial sector and use them to elevate this much-loved brand to the next level.”

Caudwell Children was founded in 2000 by the philanthropist and entrepreneur, John Caudwell. Under the leadership of Chief Executive, Trudi Beswick, the charity has since helped over 65,000 disabled and autistic children and provided practical and emotional support worth £85million.

In 2019 the charity officially opened the £18million Caudwell International Children’s Centre; the UK’s first independent, purpose-built facility dedicated to the diagnosis, intervention and research of autism.