Elena Turland proved very popular during her 50 hour challenge at the Tesco Extra store in Hamilton, Leicester, raising over £3,500 and sparking huge amounts of media interest.
BBC Radio Leicester’s coverage started with a live studio interview with Elena, followed by several live updates from the glass box. The Leicester Mercury ran 3 articles across the week and the coverage was topped off by a piece on BBC East Midlands Today.
There was plenty going on to keep the scores of visitors entertained, including dance routines from Studio 79 Youth, a leg wax and a giant raffle. The 31-year-old managed 6 hours sleep both nights and was very much looking forward to a big bath upon completing her 50 hours! Staff and volunteers from Caudwell Children supported the Mum-of-three throughout and used the time to engage with hundreds of shoppers in-store.
You can see Elena’s fundraising page here