Toyota’s £1,800 gift to disabled children in Burton
The Toyota Inchcape car dealership, in Burton-on-Trent, has donated £1,800 to fund activities for disabled children in Burton and the surrounding area.
The franchise was one of 196 dealerships across the UK who were asked to nominate a good cause that they wanted to support through Toyota’s annual ‘Fund For A Better Tomorrow’ campaign.
“It’s a fantastic initiative and it supports a variety of great causes across the country,” explained Penny Lofthouse, General Manager at Toyota Inchcape. “I went online to research local charities and was amazed by the amount of fantastic work being delivered by them in the local community.
“However, one stood out from the rest and that was Caudwell Children, who provide practical and emotional support to disabled children and their families throughout Staffordshire.”
Established in 2000 Caudwell Children run a programme of Activity Days across the county that allow disabled children to get out of the house and meet new people, make friends and develop new skills.
“I think the charity’s activity sessions are exceptional,” said Penny. “It’s so important that they are delivered in this area so we want to fund some extra fun days out so that families can spend even more time together, without worrying about the cost.”
Once Penny and her team had nominated Caudwell Children the charity then had to meet a stringent set of criteria before they received their award.
“We had to prove how successful any new activity would be,” explained Becky Deri, from Caudwell Children. “We had to explain how the activity would impact on the children, illustrate the teamwork needed to create the activity, show the strategic focus and visibility of the project and explain how we would measure the impact the activities would have on the children.
“We were then scored on our answers and the more points the proposal got the more money we would receive, up to a maximum of £2,000, so to be awarded £1,800 is amazing, we’ve done extremely well.”
Research shows that 78% of disabled children don’t take part in activities outside their home and Caudwell Children’s Activity Days have been designed to address this.
“We’ve delivered DJ, art and craft, science, sport, and drama workshops in the past and we will be hosting mobile zoo sessions throughout the summer,” enthused Becky. “They’re not only great fun, where the children can make new friends, they also help to develop confidence, self-esteem and listening skills.
“So we can’t thank Penny and the team at Toyota Inchcape Burton enough for their invaluable support.”
You can find out more about Caudwell Children’s services here.